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E-Business: Principles and Practice J.E. Rowley

E-Business: Principles and Practice

J.E. Rowley

Published September 7th 2002
ISBN : 9780333949139
Hardcover
282 pages
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 About the Book 

This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, informationMoreThis book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.Companion Website: http: //www.palgrave.com/business/rowley/